VC Firm Names

October 10, 2018

Why is it that VC firms (and a lot of private equity firms, for that matter) love the following naming schemes?

  • A piece of the outdoors or nature (Charles River Ventures, Sequoia Capital, Shasta Ventures, Union Square Ventures, Bowery Capital, Oaktree)
  • Something classical or Latin-sounding (Opus Ventures, Clarium Capital, Amicus Capital)
  • A bunch of guys' names (KPCB, Blumberg, ESL Investments)

Stratton Oakmont (names) wasn't too far off.